I first encountered Bernays through an article I was writing on propaganda, and it quickly became clear that he was one of the 20th century’s. A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (), pioneered the scientific technique of. Propaganda has ratings and reviews. Katie said: Bernays argues that the manipulation of public opinion is necessary for a stable and well funct.

Author: Telmaran Visida
Country: Belgium
Language: English (Spanish)
Genre: Education
Published (Last): 17 September 2008
Pages: 217
PDF File Size: 6.59 Mb
ePub File Size: 7.70 Mb
ISBN: 536-5-76712-188-9
Downloads: 57162
Price: Free* [*Free Regsitration Required]
Uploader: Vutilar

Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion and A Public Relations Edwwards By Matt Boffey – 05 August He preferred to focus on the propagate root of propaganda and considered the activity a value neutral tool that could be used for good as well as harm.

Edward Bernays applied the principles of propaganda to marketing. Faced with this frustrating fact many smart men from the fields of sociology, ethics, anthropology, and psychology already despaired. These ingenious diabolical concepts were already without electronic aids of a frightening efficiency. Edward Bernays’ book Propaganda is about public relations PR. View all 3 comments. Even though this bernaays was written many decades ago, its contents are still very much relevant today albite with more modern means.

While that attempt failed in the narrow sense–it was running an uphill battle in the wake of WW I propagandw Hitler and Stalin just down the road–Bernays There’s nothing quite like this.

Concise and very informative. The nephew of psychoanalyst Sigmund Freud is today known as the Father of Public Relations and is the reason why we consider bacon today an All-American Breakfast or why it became acceptable or even fashionable for women to smoke in public.



So he became a leading figure of the industry, and his book was the real manual. Available editions United States. While that attempt failed in the narrow sense–it was running an uphill battle in the wake of WW I with Hitler and Stalin just down the road–Bernays is damn near prophetic in his vision of Public Relations as the central organizing principle of every sphere of modern life: Should I kill spiders in my home?

View all 4 comments. The leading figures were people in the Creel Commission. No, they also look more like concealment of true intentions under the guise of offering options for charity.

Propaganda (book) – Wikipedia

Therefore, obviously, you have to control what people think. View all 6 comments. Always be asking ‘What deeper human need does this product speak to? To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses. Bernays depicts public society as a dangerous, irrational collective that requires manipulation in order to function in a democratic manner over the long term.

As any other classic, you don’t expect something you’re not already familiar with, after all the art of propaganda has advanced a lot in unfathomable ways at the moment but it’s nice to see the basics stripped bare. Jan 15, Katie rated it it was amazing. In a time where we are continuously bombarded with propaganda, it is important to peer behind the veil and consider the minds and motivations of the men who formulate and release mass propaganda campaigns.

Because it rigorously dissects the psychology behind persuasion. Those who manipulate this unseen mechanism of society constitute an invisible government which is the brenays ruling power of our country.

Dec 03, Billie Pritchett rated it liked it. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.


Video Rosie Arnold looks back wdwards her career and explains why she never wanted to start her own agency. The book also reminded me of Goebbels and his confession that he admired Bernays’ work and went to base Nazi propaganda on it. This propagandq a brief little instruction manual on the usage of propaganda, primarily as a public relations tool for businesses and corporations. A charming candidate is the alchemist’s secret that can transmute a prosaic platform into the gold of votes.

Apr 17, Michael T rated bernayw liked it. Ad of the Day. Just if you might be interested.

Bernays was personally something of a comic figurea Groucho-esque characterwhich is why much of the vituperation leveled at his Rovian heirs escapes him. The term “propaganda,” incidentally, did not have negative connotations in those days.

Much of the book is a waste of space but it’s a short edwarsd and bernayd few gems make it worth your time. There had been public relation specialists but there was never a public relations industry.

May 26, Omneya rated it liked it Shelves: Each week, London Strategy Unit’s Matt Boffey edwxrds one of the most influential books from the world of innovation, marketing or creativity so you don’t have to. Four stars because Bernays often looks at this issue through rose-colored glasses presumably because of his professional life dedicated to the subject and does not address the nefarious uses of these techniques adequately.

Propaganda fits rather nicely into his background.